Earlier this year you successfully reached the $100,000 Kickstarter funding to revamp your outdoor space Nowadays into a thriving indoor / outdoor events space for food, music, education and so forth. Proving that crowd funding is really quite amazing, what do you think attributed to the success of the campaign and what are the key things that you have learnt along this journey?
Justin Carter: You know, we were pretty blown away by it. We knew that we had a really good core of people around us, but we couldn't have imagined that the outpouring would've been so massive. It shows us that the community that's built up around Nowadays and the Mister are as excited about having a permanent home as we are. We've been roving around for a long time, and I think everyone is ready to put down some roots.
On 25th June 2017 you’ll host the 250th Mister party at Nowadays. Why did you choose to celebrate a specific number of parties rather than an anniversary or something?
Eamon Harkin: Celebrating anniversaries can feel arbitrary. What if you only threw one or two parties a year? Does it really make sense to throw an anniversary party? There's no way getting around a count of 250 parties. It feels like a real accomplishment.
Who else are you looking forward to see perform at Farr Festival over the weekend?
Justin Carter: We were really excited to get the opportunity to ask Avalon Emerson to play with us. She played Mister Sunday earlier this year, and it was really special. She played a wonderful set, laying the groundwork in the first hour of her set with deep, heady music, and then ratcheting it up into a total frenzy as the sun went down. I can't wait to hear her again.
Your record label has released pinnacle tracks from the likes of Anthony Naples, Nathan Melja, Gunnar Haslam and more. How do you go about getting producers involved with the label? Is it a case of inviting them to play at a Mister party, see the crowd react and then work up a friendship to get them into the label? What’s the process?
Eamon Harkin: The process to date has been one where we've passively say back and listened to the demos we've been sent. So all the records released this far have come from that process. More recently we're adapting that process to actively engage with artists who are generally under represented by the dance music industry and hopefully release music from talented producers that aren't just all white dudes.