In 2011 Sofia Ilyas joined Erased Tapes and was instrumental force in raising the labels profile, as well as gaining widespread press coverage for all Erased Tapes artists.
In 2015 Sofia launched her own PR/Consultancy agency Float PR, which quickly gained attention for her work with clients such as Dishoom the restaurant with their vinyl compilation 'Slip-Disc' and a Moodymann 7” with clothing brand Carhartt.
Float PR has also worked on events including the Junun exhibition for Radiohead artist Jonny Greenwood and consultancy work with clients such as headphone brand Nura who have invented a new technology in music listening.
This year will see Sofia launch 'Float' which will be the music, events and lifestyle arm of the organisation, all showcased on a new website. The first Float project will be a Piano Day event in London on March 29th. More details to be announced soon.
To offer further insight into his mix, track selection and overall atmosphere, Sofia wrote a few words that you can read down below.